September 13, 2014

Fashion Hotspot: Shahpurjat

Shahpur Jat, quite literally the Royal Town of the Jats, is a fascinating place and one of New Delhi’s well-kept secrets. The narrow, cramped lanes, winding through crumbling haveli style houses belie the area’s royal stature as it existed during the times of Allaudin Khilji who established Siri, the first Muslim city of Delhi, at Shahpur Jat in 1303.

Today, Shahpur Jat has become the city’s fashion hotspot, being home to dozens of boutiques featuring trendy clothes, fashion accessories, and home decor items. Its proximity to fashion and design colleges in the Hauz Khas area, the low rents coupled with its artsy neighbourhood have all made it a prime location for aspiring designers to set up shop here

Here is a list of not-to-miss boutiques in this maze-like-fashion village:

Since 2007, Sabrang has been catering to a wide range of clientele with designs that are ethnic yet, glamorous. It's motto is to make people look their best and the boutique's products do not fail. With a range of gorgeous designs including tradition patterns, Indo-western fusion outfits and more, Sabrang has a lot to offer.

Keen on exploring the rich and vibrant crafts of India, Anubhav and Sneha, break the bar of stereotypical Indian Wear with their diverse collection that comprises of well tailored Indian and Indo-western Suits ( incuding kalidaars, kurtis) sarees, lehangas with wide range of embroideries and more. Their choice of palette and patterns together, give their designs a youthful vibe coupled with the timeless charm of Indian ethnic wear.

Nikita Gupta believes that "beauty lies in the details" and it shows in her work which is adorned with delicate and intricate designs. Her interesting use of  colours adds to her work's exclusivity. Apart from the chic-studio ambiance, her work has also been showcased in exhibitions at places like Ashoka hotel and Crowne-plaza.

Designs by Ekta & Aman Couture combine traditional elegance and grace with latest fashion trends that add a dash of glamour to the attire. Colours are at once subtle but with a bold presence that give the outfit a personality of itself that is at once, grounded in the best of ethnic and modern trends. The best of both worlds, quite simply.

Portraits is one of those quaint boutiques that breaks the myth of out-of-budget fashion and makes quality designer wear accessible and affordable to its wide range of clients. All the designs have the underlying charm of subtlety and grace that makes Portraits a popular stop for those who wish to avoid too much bling in their wardrobe. 

Having showcased her work at Bangalore Fashion Week 2011 and 2012 as well as numerous other exhibitions, Shruti Dudani has everything it takes to be the next big name in the fashion industry. Her label has a knack for versatility with a collection as diverse as it can be, comprising of ethnic bridal wear to Indo-western fusion attires. 

Check out what all Shahpurjat has in store for your fashion needs only at Crostitch!

Contributor: Nikkita Madan


Tell us what you think!